Write Better Sales Pages

Learn my easy-to-follow method for creating powerful, ethical sales pages that convert

You’ve got something very special to sell – an online course, a coaching programme or maybe a service that you can’t wait to share with your dream clients.

The only problem is, you need a brilliant sales page to sell it. And that’s where you’re utterly stuck…

Does this sound like you?

you hate writing sales pages but your business needs them!
whenever sales-page-writing time comes around, you feel a heavy sense of dread – knowing it’s going to cost you days of stress
you’ve tried your best to cobble together your own sales pages in the past but you were never 100% happy with the results – and you know your offerings deserve so much better
instead of writing, you waste days looking at everyone else’s sales pages for inspiration – but that just sends you into comparisonitis and you get even more stuck
you really want to give your brilliant offering the best shot possible, but any words you end up with are either weirdly icky or bland and boring
you’d love to just give your sales page to someone else to write but that’s not really in your budget right now.

Let’s put an end to all of that stress and faff…

I will show you step-by-step how to write effective, ethical sales copy that sells

"The course was easy to follow, it all made sense and gave me just the level of support I wanted. Write Better Sales Pages gave me the confidence to write a food workshop sales page I'd been putting off for ages. I was proud to publish it and the workshop sold out, so it worked! I would recommend this course to others who are a little stuck, maybe lacking confidence or ideas about how to promote what they do without sounding cheesy or pushy."

Corinne Cariad Food Coach | @myepicuriouslife

Introducing: Write Better Sales Pages

A short, self-study programme that will show you exactly how to structure and write powerful, ethical sales pages for your lovely business.

Know exactly what to include in your sales pages and where to put it
Save heaps of time and stress at launch time
Write sales pages you're proud of so you can feel more confident selling your offerings
Have a tried and tested structure that you can adapt to every sales page from now on
Write sales copy that's ethical and respectful to your clients

Feel more confident, knowing that you're covering all the bases
Have a model that will grow with you and your business as you make it your own
Understand how to write copy that will keep your clients reading
Find the words to call in your perfect clients
Produce sales pages that feel good, do good and work good.

Hi, I’m Suzy

I’ve been a copywriter writing for online businesses (including my own) for over ten years.

I’ve written countless sales pages for brilliant business owners like you and have honed the art of selling with engaging, effective and ethical copy.

Whether it’s my copywriting or my coaching clients – day-in, day-out I speak with brilliant humans who get well and truly stuck around writing sales pages. And I get it – the stakes are high, there’s a lot riding on you doing a good job!

That’s why I’m so excited to share this course. And I can’t wait to walk you step-by-step through your new sales-page system.

Let’s go!

"Brilliant - it did what it said on the tin! The template made it super easy to put together my new sales page. The structure was laid out really clearly, I literally just had to put in my own words and images."

Kate Bacon Coach | @katebaconcoaching

What you'll receive

A comprehensive sales-page template that you can write your own copy straight into
Step-by-step video instructions walking you through every inch of your new sales page system – you’ll learn exactly what to write, where and why
4 pre-recorded video tutorials on: writing for real humans, selling to hearts and minds; describing the customer journey & mining the gold of client testimonials – the complete behind-the-scenes of your sales copy
The exact questions I ask my copywriting clients to get your words flowing
Example FAQs to help you cover all the bases and save you from answering the same old queries over and over
Example CTAs (calls to action) that you can use as your ‘buy now’ or ‘book a call’ buttons
Forever access to all the materials – this is your new sales pages system for life. You can come back to this time and again and truly make it your own.

I'm so excited to share this course with you because I know it's going to make such a difference to you and your business.

£ 150

Complete sales-page template
Step-by-step video instructions
4 copywriting mini tutorials
My copywriting-client questions
List of FAQs
Call-to-action button ideas
Forever access to all materials

This course is for you if...

You need sales pages to sell your online courses & programmes or your face-to-face offerings (you might be a coach, a wellness practitioner or a therapist)
You’re looking for help writing powerful sales copy that converts into real clients
You want to sell in an ethical, respectful way
You’re ready to learn and make this sales-page system your own

This course isn't for you if...

You are a retailer or maker selling your beautiful stuff (I’m sorry, but this sales page template has been designed for digital offerings and services. It’s not the right thing for you.)
You’re OK with high-pressure selling and prodding pain points (Erm, I think you’ve taken a wrong turn somewhere. I’m definitely not your woman)
You don’t want to do any writing at all. This course will help you find the right words and put them in the right place. But you’ll need to do some writing for it to work.

"I wanted some reassurance that I'm doing "ethical" the right way in my own work and when I'm supporting clients. As with everything you do, I found it really helpful. Seeing that someone as experienced as you is doing things similarly to me was like a weight off my shoulders. I'd highly recommend it!"

Siobhan Strode Copywriter & word witch | @thissisterscribes

Frequently Asked Questions

Is this a live course?
No, it’s self-study. That means you get immediate access as soon as you buy and can work through everything at your own pace.

How long will I have access to the materials for?
You’ll have access for life. Which basically means a very, very long time. If anything changes in terms of where the course is hosted, etc., I’ll be in touch to let you know. In any case, you’ll be able to download everything your end.

Is there a Facebook group for the course?
No. This isn’t a live course and there’s no accompanying Facebook group. If you’d like to join me for a live copywriting course, I can heartily recommend my Copy Prescription course. I’ll be running it in November and it’s the perfect accompaniment to Write Better Sales Pages.

Can you guarantee me a sell-out course or programme if I take this course?
No, I can’t and won’t make those kinds of guarantees. A great sales page plays a massive part in a successful launch, but your offering and your audience are also key. It would not be honest, wise or ethical to make any promises without knowing more about what you’re selling and who you’re selling it to. What I can guarantee is that this course will give you a comprehensive sales page system and all the understanding you need to make it work for you and your business. If you’d like to discuss the other stuff, I’d love to help but it’s beyond the scope of this course.

What are your accessibility provisions?
All videos are pre-recorded so you can watch them whenever and wherever you are. They are all captioned. Please let me know if you’d like audio versions of the teachings.

What’s the difference between this and The Copy Prescription?
The Copy Prescription is a week-long live course that will help you feel enormously better about your writing (be warned – many people who take it actually fall head over heels in-love with words). We cover writing copy and content, finding your voice, uncovering your messaging, stories and more. Write Better Sales Pages is a step-by-step walk through of my entire sales-page process. A different kettle of fish! There’s the teeniest bit of crossover because I’m the same human running both courses and there are some fundamentals that I care deeply about and therefore teach everywhere (e.g. ethical writing & writing clear, easy-to-read copy). But these two courses aren’t rivals. They’re best buddies. If you can, do them both. You won’t be sorry.

Can you look at my writing and give me feedback?
If you’d like detailed, one-to-one feedback on your writing you might like to book a 60-minute power hour. You can ping me a message on Insta or an email if you’d like to book one of these.

Are you offering bursaries or pay-what-you-can prices?
Yes, there are three pay-what-you-can spaces available to anyone experiencing financial hardship. These will be allocated on a first-come-first-served basis. (And I’ll add a note here once they have all been taken.) Please email me quoting Better PWYC in the subject header to apply. These places are given on trust. You do not need to prove eligibility. A simple note saying you’d like a pay-what-you-can space if they’re still available is all you need to send.

What’s your refund policy?
As you get immediate access to everything, this course is non refundable, so please invest with intention.

Suzy – I’ve got a different question. Can I get in touch with you?
Of course, my lovely. If you’ve got anything you’d like to ask about this course, please send me an email and I’ll get back to you straight away.

Better sales pages